1. Automatic Cookie Scanning and Categorization
The tool should be able to scan your site, automatically detect which cookies and third-party scripts run, and sort them into categories (necessary, analytics, marketing, functional). Maintaining a cookie list by hand is both error-prone and unsustainable.
2. Pre-Consent Script Blocking and Consent Log
A genuine compliance tool should not run non-essential scripts before the visitor consents (prior blocking) and should record every consent decision with a timestamp. These records are the basis for documenting accountability.
3. Google Consent Mode v2
If you use Google Analytics 4 or Google Ads, the tool should update Consent Mode v2 signals (ad_storage, analytics_storage and others) according to the visitor's decision. Without this, your advertising and measurement data is collected incompletely or against the rules.
4. IAB TCF: Support and Certification Status
If you operate in the programmatic advertising (RTB) ecosystem, support for IAB TCF can matter. Ask two separate questions: does the tool support TCF, and is it officially certified? The two are not the same; confirm clearly which one the vendor offers.
5. GPC and Universal Opt-Out
A modern tool should recognize universal opt-out signals sent by the visitor's browser, such as Global Privacy Control (GPC). California and several US states require this signal to be honored; the visitor sets their preference once.
6. Multi-Jurisdiction Coverage
If your business sells not only to Turkey but also to EU and US markets, the tool should manage KVKK, GDPR and US state laws within the same infrastructure. A tool locked to a single jurisdiction forces you to look for a second solution as you grow.
7. Real Accessibility (Not an Overlay)
Most cookie consent tools focus only on cookies and contain no real accessibility component. Where one is included, ask about the distinction: does the tool offer a real widget that scans the page against WCAG 2.2 criteria, or a superficial overlay? The latter is not regarded as sufficient on its own.
8. Transparent Pricing and Multiple Languages
Pricing should be clear and tiered, with no surprise add-ons or hidden usage limits. If your visitors arrive in different languages, both the banner and the panel should support languages such as TR, EN and DE in a localized way. Real localization, rather than mechanical translation, directly affects trust.